A.J.Jiménez | Photographer

You’ll often see me with a camera in hand, but it wasn’t always that way. Before becoming a full-time photographer and filmmaker, I studiedFilm Directing and Editing, which gave me the foundation to understand how light, rhythm and framing can build a story. Cinema has been my first language, and it still defines the way I approach both stills and motion today.

What drives me isn’t just making images that look good, but making images thatmake sense. I want them to carry a purpose — to feel cinematic, to feel intentional. Beauty is part of it, but it’s never the end goal. What matters most is that the final work communicates: that it tells a story, leaves a mood, or simply makes someone stop and feel something.

For me, every project is built on collaboration. Even when I’m behind the camera on my own, the result is always shaped by the people involved — the client, the model, the stylist, the creative team. When the production requires it, I put together a crew of assistants, MUAs and DOPs to make sure the vision comes alive in the right way.

Besides client work, I also run aYouTube channel, where I share my knowledge about fashion photography, filmmaking and the creative process. It’s my way of opening up the behind-the-scenes, giving tips to other creatives, and sharing the journey with people who love this industry as much as I do.

I run aYouTube channelin spanish where I talk about fashion photography, filmmaking and the creative process behind my projects. It’s not about showing a perfect path, but about sharing the real journey: the experiments, the behind-the-scenes, the things that work and the things that don’t.

I work withbrands, agencies, magazines and artiststo create images that feel cinematic and intentional. Fromfashion editorialstoadvertising campaignsandfashion films, my focus is always the same: to give every project a strong identity and a visual narrative that makes it stand out.

Over the years I’ve worked betweenMadrid and Barcelona, collaborating oneditorials, campaigns and fashion films. For me, every project is about dialogue: listening to what the brand or client wants, and then shaping it into visuals that feel cinematic, intentional and true.

Beyond commissioned work, I also run aYouTube channelwhere I share my process, my experience in the industry and the behind-the-scenes of shoots. Teaching and sharing is another way of connecting — because this is an industry built not just on images, but on people.

In today’s world,visual presence is everything. When someone looks you up — whether you’re a brand, an agency or a model — your imagery speaks first. If your photos and videos don’t tell the right story, it’s harder to connect with your audience and stand out.

Before photography, I studiedfilm directing and editing. Cinema was my first language, and it shaped the way I look at images today. That background defines everything I do — whether I’m behind the camera for a photo shoot or directing a fashion film.

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